How to reach out to brands as a Freelancer (Sample Email and Pitch Deck included)

Instead of waiting for clients to reach out to you, you can pitch yourself to brands you admire. Follow these 6 steps and use the samples and templates attached to create your pitch:

Step 1: Make a list of businesses you can work with and reach out to them. You can find businesses on social media platforms like LinkedIn, Twitter, Facebook, and Instagram or take a walk/drive in your area and look out for companies close to you.

Step 2: Do your research before you send them a message. Find out what problem they have. Is there a product they’re promoting? Is there something wrong with their website? Can you help them create better content for social media or post for their blog? Show them that you can provide the solution. That way, you add value to your pitches.

Step 3: Show social proof. Don’t just talk about what you can do for them; show them that you have done it in the past. Most clients will ask for samples before they work with you. Give them answers to their questions before they ask. Also include links to your social media, website, or portfolio so they can get to know you a little bit more.

Step 4: Include your rate card. You can add your rates to your pitch or wait until the client shows interest, then confirm the specific services you’ll be offering and tell them how much you charge.

Step 5: Put all of this in a pitch deck presentation. (We’ve attached a sample you can edit.) Remember to proofread your deck before sending it.

Step 6: Find out what social media platforms your clients are using the most, send them a message via DM, and also send them a follow up email.

Pro tip: rather than sending a message to the company’s email address or DM, look for the contact info of the CEO, CMO, or any decision maker you can find and message them so you’re sure someone is reading your message.

Here’s a sample message you can use: 

(Assuming you're a freelance finance writer reaching out to a fintech payments app, called EazeSpend, to help them create content for their blog.)

Subject: Boost EazeSpend’s Engagement with Fresh Blog Content 

Hello [Name of Decision Maker at EazeSpend],

I hope this email finds you well. My name is [Your Name], and I'm a freelance writer with a strong interest in the fintech industry. I'm also a satisfied user of EazeSpend and a big believer in the benefits it offers.

Having recently browsed your blog, I noticed some of the content appears outdated. A blog is a fantastic platform to educate customers, improve SEO, and ultimately drive user engagement. Here's where I can help.

I have attached a pitch deck that shows my experience in creating high-quality content for fintech companies. I also suggested some fresh, informative blog post topics for EazeSpend that I can develop.

These are just a few ideas. I'm happy to learn more about EazeSpend's content goals and your specific needs. Please let me know if you'd be interested in a quick call to discuss further.

Thank you for your time and consideration.


[Your Name and Contact Information]

Here’s a sample pitch deck presentation you can use 

Click Here 

(to use this pitch deck, make a copy of the entire presentation, replace the content with yours and delete the slides you do not need)