How to Avoid Payment Failures When Running Ads on Facebook

Running ads on Facebook is an effective way to expand your reach and grow your business. Whether you're boosting a post or using an ad account to manage multiple campaigns, getting your payment method right is crucial. But what happens when you set everything up, only to face payment failures just as you’re about to launch your campaign? It can be incredibly frustrating. To help you avoid this, let’s look at some common reasons for payment failures on Facebook and how you can prevent them.

1. Ensure You’re Using the Correct Card

One of the most common reasons for payment failure on Facebook is using a card that isn’t accepted for cross-border transactions. Some countries and local banks impose restrictions on international payments, which can lead to your Naira card being rejected by Facebook. To avoid this, it’s essential to understand the policies and requirements of your payment service provider and the country you reside in.

Solution: Consider using a virtual dollar card like the Geegpay card, which is a MasterCard-issued USD card designed to handle international transactions. This can significantly reduce the chances of payment failure when running Facebook ads.

How to Get a Geegpay Virtual Dollar Card:

• Sign up on Geegpay.
• Once your account is approved, create a virtual dollar card for only $3. The process is instant.
• After creating your card, follow these steps to add it to your ad account:

Steps to Add Your Geegpay Card to Your Facebook Ad Account:

1. Go to Meta Ads Manager
2. Navigate to Settings
3. Select Billing and Payments
4. Tap Add Payment Method
5. Choose your location, currency, and time zone.
6. Select Debit or Credit Card
7. Open the Geegpay app and tap View Card Details
8. Fill in the required fields on your ad account with your Geegpay card details to complete the setup

2. Double-Check Your Card Details

Another common cause of payment failure is incorrectly entered card details. If there’s even a small error in your card number, expiration date, CVV, or billing address, the payment will be rejected.

Solution: Always double-check the information you enter when adding your debit card to Facebook. Verify every detail to ensure accuracy.

3. Ensure You Have Sufficient Funds

Running out of funds on your card is a surefire way to experience payment failure. Before your ads go live, make sure your card is adequately funded, especially if you plan to increase your spend limit during an ongoing campaign.

Solution: Top up your Geegpay virtual dollar card before your campaign begins to ensure you have enough funds to cover your ad spend.

4. Settle Any Unpaid Balances

If you have unpaid balances from previous campaigns, Facebook will prevent you from running new ads until those balances are cleared. This is a common reason for payment failures that’s often overlooked.

Solution: Check your Facebook ad account for any outstanding payments. If you find any, use your payment method to clear them before setting up new ads.

5. Comply with Facebook’s Advertising Policies

Facebook has strict rules about what you can and cannot promote through their platform. If your ad content violates these policies, your payment could be declined, and your ad account might even be restricted.

Solution: Familiarise yourself with Facebook’s advertising policies to ensure your ads comply with their guidelines. Avoid promoting anything that Facebook deems inappropriate or illegal.

6. Check for Technical Issues

Sometimes, payment failures can occur due to technical issues either on Facebook’s platform or with your banking service provider. These issues are often temporary but can be frustrating if you’re not aware of them.

Solution: If you suspect a technical issue, check Facebook’s status page or contact your bank for updates. At Geegpay, we notify our users of any updates or delays from our banking partners that could affect your transactions, so you’re always in the loop.

By keeping these tips in mind, you can minimise the risk of payment failures when running ads on Facebook. And remember, using a reliable payment method like Geegpay’s virtual dollar card can help ensure your campaigns run smoothly without any interruptions. Get started on Geegpay today.