5 Creative Ways Freelancers Can Boost Their Business This Black Friday

Black Friday isn’t just for retailers. It’s also a prime opportunity for freelancers to reach new clients and boost their income with special offers and strategic visibility. As global businesses ramp up for the shopping season, freelancers across fields like writing, design, marketing, consulting, coaching, etc can attract clients in need of seasonal support. In this post, we’ll share five Black Friday strategies that can help you stand out and showcase the unique value you bring as a freelancer.

Offer Exclusive Black Friday Discounts
Black Friday is the perfect time to create limited-time discounts. Try bundling your services at a discounted rate or offering a special promotion for first-time clients. For example, if you’re a writer, consider a “content bundle” where clients receive a discount on a series of blog posts. Designers could offer a “Black Friday promotion package” for social media assets. Reach out to previous clients and suggest tailored services that match their business needs—they already know and trust your work, so an email or LinkedIn message with a special “return-client discount” could land you a new project. Mention that these offers are available only during Black Friday to create a sense of urgency.

Target New Client Needs with Seasonal Offers
Consider the high demand for quick-turnaround, seasonal content and services. E-commerce businesses or small brands preparing for Black Friday may need help with sales pages, email marketing, graphics, or ads, and they’ll often seek experienced freelancers to take the lead. By positioning your services to fulfil specific needs—such as a “Black Friday Sales Content Calendar”—you’re more likely to catch the eye of businesses actively seeking freelance help during the rush.

Build Your Online Presence
A well-optimised online profile can help clients find you, especially if they’re looking for seasonal support. Update your LinkedIn, Upwork, or other freelancer profiles with keywords relevant to your field. Use social media to announce your Black Friday deals, share your availability, and showcase past projects. Consider creating posts with client testimonials, especially if those projects had high-impact results. If you’re expanding your client base internationally, target global platforms like Twitter, LinkedIn, and even niche Facebook groups where businesses might need freelance support. Tagging #BlackFriday and similar trending hashtags will also help you reach a broader audience.

Share Holiday-Themed Content on Your Blog, Website, or Social Media
For freelancers with their own blogs, websites, or even just social media platforms, talking about Black Friday topics relevant to your services can drive traffic and demonstrate expertise. For example, a blog post titled “How a Freelance Social Media Strategist Can Boost Black Friday Sales” will showcase your knowledge while indirectly promoting your services. Integrate SEO principles into your content to attract clients searching for help during the holiday season and position you as an expert.

Collaborate with Other Freelancers for Package Deals
Teaming up with freelancers in complementary fields to create bundled Black Friday offers can be very appealing to clients looking for one-stop holiday help. For instance, a writer and a graphic designer could offer a holiday package for e-commerce brands that includes product descriptions, email campaigns, and custom graphics. These packages show clients that you’re part of a network of skilled freelancers and add value by delivering cohesive, high-quality work.

Lastly, remember to use Geegpay, a convenient and reliable global payment platform, to receive payments for all your gigs this Black Friday. Many international clients value the convenience of seamless, cross-border payment options. With Geegpay, you can get a USD, GBP, and EUR bank account, and a virtual dollar card for easy global spending. Click here to get started.